The Power Of Saying 'No': Turning Down Opportunities May Actually Be a Good Thing

Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it.00:00 Introduction02:06 Welcome03:21 Qualification08:16 Cognitive Biases10:48 FOMO14:25 No Keeps The Buyer's Interest In Mind15:31 Saying 'No' To The Wrong Types Of Clients22:36 People Over Projects27:38 Saying No To Marketing Overload34:27 Wrap UpShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7