The Power of Self-Similarity

Your body doesn’t have a single immune system; it has a bundle of them. And the most powerful of these systems is the one that rejects foreign tissue. This is why doctors do everything they can to suppress it during transplant surgery.That suppression doesn’t always work.When the cells of your body detect an intruder cell – “This is not like me, and I am not like it!” – they employ powerful forms of rejection.Your company employs a body of people who work together and each employee is like a cell within that body.And when a new employee comes and goes, they say, “He never really fit in.”This is why onboarding and enculturation should begin while the candidate is reading your job posting. When you’ve been taught how to write ads for employment, your ads will repel the people you don’t want while powerfully attracting the people you do want. When the right people read your ad, their hearts will whisper, “These people are like me, and I am like them.”Branding is nothing more than corporate culture made known.Good advertising promises or implies a specific kind of customer experience. It is then up to your people to deliver that experience.Your people are the essence of your brand.The most valuable skill a businessperson can have is the ability to recruit and retain good people.Did you hear that?Did you?I just heard ten thousand successful people quietly whisper, “Amen.”Roy H. Williams