The Power of Showing Up (Messy, Sleepless, and Still Ambitious) with Lucinda Bayly

Building a business post-baby demands a whole new approach to boundaries, time, and self-awareness. In this week’s episode of Behind the Fold, I sit down with Lucinda Bayly, founder of Bayly PR and BPR Talent, to unpack the beautifully chaotic intersection of business growth and new motherhood. Lucinda built a thriving PR agency in just three years, all while navigating pregnancy, becoming a new mom, and launching her first senior hire. We dive into what it’s really like to lead a fast-growing business while raising a baby, and how her approach to leadership, boundaries, and authenticity has evolved in the process. Lucinda also offers actionable tips for brands looking to stand out in today’s saturated digital space, and trust me, you’ll want to take notes! Here’s what we get into:03:51 – How Lucinda grew Bayly PR from a freelance side hustle into a bustling agency with an eight-person team.09:11 – Lucinda’s maternity leave pivot, the wild ride of hiring a senior leader weeks before giving birth, and how her identity evolved throughout the way.21:00 – Why bringing her husband into the business has helped redefine co-parenting and household roles.29:47 – The power of boundaries, what Lucinda has let go of since becoming a mom, and how it’s shifted her approach to leadership.43:36 – Her top PR strategies for today’s entrepreneurs.Lucinda reminds us that leadership doesn’t have to mean doing it all, it’s about creating the right support structures and knowing when to let go. I’d love to hear what landed for you from this episode—send me a message on Instagram @rachellesaevil. Don’t forget to leave a rating or review; it helps more women find this podcast!Connect with Lucinda:Instagram: @lucindabayly / @baylypr / @bprtalentTikTok: @baylyprWebsite: https://www.baylypr.com/Podcast: https://podcasts.apple.com/au/podcast/pr-etty-average/id1737171742LinkedIn: https://www.linkedin.com/in/lucinda-bayly-hickling-2b648a86/?originalSubdomain=auLet's Connect!Instagram @RachelleSaevilSaevil Row Branding Agency - WebsiteLinkedInSaevil Row - YoutubeWant to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!