The Power of Small Data With Martin Lindstrom

"I was 12 when lego sued me, then they offered me a job", says Martin Lindstrom Martin humanises marketing and product development like no one else on earth. He spends time in hundreds of homes, observing thousands of people interacting with products on behalf of his global clients. He is passionate about making the user experience the best it can possibly be. Renowned globally as the foremost authority on #CustomerExperience he is author of #Buyology, #Small Data, #BrandSense, #BrandWashed, #BrandChild and his forthcoming book, #TheMinistryOfCommonSense. We dig into the human psyche, buyer behaviour, why products fail, why sellers and marketers fail, and what it takes to become a keen observer of the human condition by taking note of the small data. Contact Martin via linkedin.com/in/lindstromcompany Websites MartinLindstrom.com  (MartinLindstrom.com website) martinlindstrom.com/ministry-of-commonsense/  (Check out my latest book) Twitter: MartinLindstrom     --   To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi