The Power of Specialization in PR with Sidecar PR's Sarah Cullen

Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.Key Takeaways:- The importance of specialization in PR- The downside of AI in PR- Crisis communication in commercial real estateEpisode Timeline:2:00Sarah is a cowgirl4:10It's good to use a new part of the brain after work5:00What's happening at SideCar these days? 7:45Making a permanent change in the community9:15The importance of specialization in PR10:30The problem with being a generalist PR firm12:20SideCar speaks the same language as her clients13:45What generalists don't know about commercial real estate?15:33The importance of crisis communication in commercial real estate17:45PR is becoming more holistic19:30How AI is changing PR22:20Tod's rage against the slop24:40AI can devalue an agency's credibility26:04Sarah's thought leadership philosophyThis episode’s guest:• Sarah Cullen on LinkedIn• SideCar PR's website• SideCar PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.