The Power of Sports Marketing with Lani Evans

Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about the Australian Grand Prix at https://www.grandprix.com.au/