The Power of Story in Exhibit Marketing - TSI14.9

From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we seek out stories to educate and entertain us in the form of TV, books, or movies. Stories create a connection, helping us all to relate to common threads of life. The characters and plot lines become familiar and real to us. They can make us laugh or move us to tears. When we hear a powerful story, it can actually trigger a physical response. Our brain releases cortisol as the action