The Power of Storytelling in B2B Marketing

In this episode of The CMO Show, we meet Nina Drakalovic – Head of Marketing at Bindi Maps. Nina's no stranger to the importance of storytelling in B2B settings, particularly when it comes to turning technical information into gripping, emotive stories.    It's only fitting, then, that we're releasing it for World Storytelling Day 2024 - a global celebration of the art of storytelling where stories, big and small, can be shared.   Hear Mark and Nina chat about how storytelling might be the missing tool in your toolbox, and take your B2B organisation up a level.     You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/