The Power of Storytelling in Corporate Communications

Nina Trofimova, Team Lead Global Corporate Communications at Zalando, joins Janine to explain her role and give a glimpse into how the Corporate Affairs team communicates the company’s story to the world.Nina talks us through her career to date, moving across Europe and transforming her personal interest in fashion into her professional choices.She explains how Corporate Affairs tells Zalando’s story to different audiences from employees to partners, journalists and policy makers, connecting the company’s priorities to their interests.Nina’s three Pieces of Me reflect the role the image of her grandmother played in sparking a lifelong curiosity about the world, the vital role of team support in our careers, and the importance of not losing sight of the bigger picture in day-to-day work.To find out more about jobs like Nina's head to jobs.zalando.com