The Power of Storytelling - Louise Doherty, Yoller

Louise Doherty left her career in strategic consumer marketing to create an app start-up that simplifies any kind of social event, after realising how complex it can sometimes be. Yoller has been featured by Apple and Google as one of the best apps for socialising in over 100 countries.Louise successfully raised £380K via Crowd Cube. She found the crowdfunding process much easier to understand compared with seeking VC investment. This approach also meant finding early users of the Yoller app.Listen to the podcast with Louise, who explains:How storytelling is just as important for securing investment as your pitch deck and financialsThe truth about crowdfunding and why it's a good optionThe benefits of using mixed routes for funding a businessFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/