The Power of Storytelling - Louise Doherty, Yoller

What this episode covers

Louise Doherty left her career in strategic consumer marketing to create an app start-up that simplifies any kind of social event, after realising how complex it can sometimes be. Yoller has been featured by Apple and Google as one of the best apps for socialising in over 100 countries.Louise successfully raised £380K via Crowd Cube. She found the crowdfunding process much easier to understand compared with seeking VC investment. This approach also meant finding early users of the Yoller app.Listen to the podcast with Louise, who explains:How storytelling is just as important for securing investment as your pitch deck and financialsThe truth about crowdfunding and why it's a good optionThe benefits of using mixed routes for funding a businessFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/

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Frequently Asked Questions

How long is this episode of Fundraising Stories with Female Founders?

This episode is 37 minutes long.

When was this Fundraising Stories with Female Founders episode published?

This episode was published on October 11, 2019.

What is this episode about?

Louise Doherty left her career in strategic consumer marketing to create an app start-up that simplifies any kind of social event, after realising how complex it can sometimes be. Yoller has been featured by Apple and Google as one of the best apps...

Can I download this Fundraising Stories with Female Founders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.