The Power of Surprise - Part 2 (with Rory Sutherland)

In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business. We talk about the false gods of quantification, how to help our team get lucky, Japanese toilets, and – obviously – the right and wrong way to think about a £300,000 rubber duck. __ Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.