The Power of the Female Consumer episode artwork

EPISODE · Mar 27, 2024 · 18 MIN

The Power of the Female Consumer

from If Money Were Easy · host Mary Beth Storjohann and Neela Hummel

Join us today as hosts Mary Beth and Neela dive into the powerful role of the female consumer in today's economy. They discuss the significant impact women have on spending and how they are increasingly aligning their financial choices with their values. From supporting female-led content like the Barbie movie and Taylor Swift's tour to making solo travel and home purchases, women are taking charge of their spending decisions. The hosts also explore the concept of the "pink tax" and the importance of using our voices as consumers to demand better quality products. Join Mary Beth and Neela as they empower listeners to make informed financial choices and discuss the implications of the growing purchasing power of the female consumer. For additional resources, information, and a full transcript of the episode, visit our website. To access our podcast disclosure information, visit this page. What You'll Learn in this Episode: The influence women have with their purchasing power The increase women will continue to have over their discretionary spending and how it is impacting their mental health Why women are supporting women-created products The benefit women are seeing with aligning their money with their values Ways women can encourage companies to align their products with the values women are looking for A discussion of "the pink tax" Why women must use their voices to make change in this world Resources Mentioned on the Show: The Rising Purchasing Power of women: Facts and Statistics 2023: The Year of Women as Economic Powerhouses Bite Toothpaste  Stay Connected: Join the Abacus community by connecting with us on Facebook, Twitter, Instagram and on LinkedIn Connect with Mary Beth on Twitter, Instagram, and on LinkedIn Connect with Neela on Twitter, Instagram, and on LinkedIn

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The Power of the Female Consumer

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This episode is 18 minutes long.

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This episode was published on March 27, 2024.

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Join us today as hosts Mary Beth and Neela dive into the powerful role of the female consumer in today's economy. They discuss the significant impact women have on spending and how they are increasingly aligning their financial choices with their...

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