The Power of the Messy Middle with Yarden Carroll

In this inspiring episode of The Success Partner Podcast, host Daya Naef sits down with Yarden Carroll, the visionary founder of Crowned Creative. With a background in engineering and a heart rooted in storytelling, Yarden shares how the pandemic, personal loss, and a conversation with her late father led her to radically pivot her career from the utility industry to marketing strategy. She now empowers coaches and consultants to build authentic, data-informed offers that generate real results.We dive deep into her methodology of offer engineering, why data doesn’t have to be scary, and the importance of embracing the “messy middle” of entrepreneurship. Plus, Yarden gives us a sneak peek at her upcoming podcast, Booked and Unbothered, aimed at service providers who are tired of cookie-cutter marketing advice.What You'll Learn in This Episode:How Yarden transitioned from a technical engineering career to marketing strategistThe meaning behind "Crowned Creative" and the story of its originWhat offer engineering is and how it helps coaches & consultantsThe marketing metrics that actually matter (and how to use them)Why 60 days is the magic number for tracking meaningful dataWhat to expect from her upcoming podcast Booked and UnbotheredYarden’s upcoming podcast, Booked and Unbothered, promises to be a must-listen for service providers tired of the “post 25 times a day” advice. Her approach is refreshing, honest, and deeply rooted in empathy and experience.Listen to the full episode and learn more about Crowned Creative at crownedcreative.com.🎧 Listen here: The Success Partner Podcast 💬 Connect with Yarden: LinkedIn 📨 Contact the Host, Daya Naef: LinkedIn