The Power of the Pivot: From Urgent Care to Wellness Destination

How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health & Wellness In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health & Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection. From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion. 🎧 You’ll Learn: How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve. The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful. The marketing and community strategies that fueled her 10x appointment growth in just three years. Why patient-centered communication is the foundation of both wellness and business growth. Resources: Check out the Foundation Health & Wellness website Follow Foundation on Instagram