The Power of Tiny Thunder w/ Sue Rice

Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert. She is the author of Tiny Thunder: Irresistible Messaging for an Overwhelmed World. In this episode, Sue shares her method of metaphoric storytelling for grabbing attention and driving action. Mentioned in this Episode:Tiny Thunder by Sue Rice - https://www.amazon.com/Tiny-Thunder-Irresistible-Messaging-Overwhelmed/dp/B0BCS7DCXRSueRice.com - https://suerice.com/Sue on LinkedIn - https://www.linkedin.com/company/slice-international/Tony Lenhart on The People Business Podcast - https://peoplebusinesspodcast.com/tonylenhart/Time Codes: (3:59) - How did you become a storyteller?(5:24)  -What role do you see stories playing in everyday life?(6:53) - What role do you see ‘story’ playing in work?(11:23) -  How should we be thinking about storytelling?(15:18) - What is a metaphor?(20:08) - What makes a great metaphor?(24:08) - How important are the visuals and how should people be thinking about the visuals when communicating?(29:36) - Should we be thinking about whether our story could bring up negative impressions?(36:38) - What emotions should we try to elicit with our stories?(41:39) - How can people use an email to grab attention quickly?(44:34) - What does it mean to join the conversation vs. interrupt it?(52:45) - How do you transition from personal to business communication?