The Power Of Trust In Marketing - #031

The importance of building trust in your business is hardly a new concept but it's just as relevant as it's ever been. There's not a more powerful tool to be had in business and life. Businesses that are trustworthy will get more customers, happier customers, sell more, sell easier, and build a valuable reputation that will provide long-term benefits.   It takes time and effort but there are simple and effective ways to start establishing trust with your clients and customers.  In this episode, Adam discusses trust building tips and practices to implement into your business marketing strategy.  Episode Discussions: Why providing value is a key component to your business How to establish trust with your idiosyncrasies, quirks, and flaws The mental game to play before a sales proposition Why trust is more important than a sale Ways to provide value to customers that get them to trust you    3:28 The strategy of preeminence The most powerful advice on building trust in marketing came from Jay Abraham: Become your customer's most trusted advisor or fiduciary (a legal obligation to always act in your client's best interest). If they're trying to buy the wrong product or service from you or a competitor, you owe it to them to tell them. "I always try to imagine 'would I let my mom make this decision? Would I let her go and do this without me weighing in' or 'what would my advice be to my mom." If often comes at the expense of the sale but will establish yourself as a trusted advisor in the long-term.   4:46 Mindset before the sale Before the conversation, tell yourself "I don't need to make this sale. What is my advice going to be?" When you take the money out of the equation, it makes it easier to do the right thing. If that fails, consider how you would feel if a family member was in that situation.   5:30 Authenticity Stay true to yourself, your business, and always act in your brand's best interest. If you're able to show your idiosyncrasies, flaws, who you are, and what you stand for, it will make your marketing easier. Try live streaming   7:01 Positive association Build trust and credibility for your business by leveraging other trustworthy causes small charities or small charitable donations volunteer work collect testimonials referrals from previous clients   8:10 Provide value Give before you get Give with no intention of getting back at all "When you make providing value a cornerstone of your businesses marketing, you really can't help but be seen as a giver and people trust givers in the same way they distrust takers." Ways to give: information time advice samples resources guidance support entertainment whatever best fits your capabilities and matches your customers   Everything you give will come back in equal or greater amount to your business.   Mentioned in this episode: Episode #24 - Interview with Live Streaming Pro Luria Petrucci   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts