The Power of Unique Brand Positioning with Sherry Orel

Host Travis King of the Community Builder Podcast talks with Sherry Orel, President and CEO of Scentered, about business growth, mindfulness, and holding yourself accountable.   Episode Highlights:  After 14 years in branding, she knew she was ready to try something new and not return to a large company but to be more entrepreneurial. Sherry found herself asking how she wanted to spend the next 10 years of her life and how she wanted to feel during that time. She knew she wanted to take an existing idea that had built a foundation and scale it significantly, and she knew she wanted to do something that would help people. Scentered developed essential oil blends in a solid format to make it easier to travel with and to incorporate into a daily routine. Being a “disrupter” is part of her personality, so that aspect of entrepreneurialism appealed to her. She differentiated Scentered’s value proposition in the aromatherapy market as being a positive part of your regular wellness routine instead of being used to solve a problem like stress or insomnia. Scentered thinks about every aspect of their packaging and business practice sustainably—not just recyclability but the overall reuse value of every element of the packaging even if it makes it more costly to produce. They launched a corporate wellbeing program to partner with companies that are prioritizing their employee happiness and wellness. Being “centered” means different things to different people, but some ideas that come up pretty universally are mindfulness and purpose. Scentered is about the choice to take a mindful moment. Using your calendar to hold yourself accountable and plan your success and what you want to get done by being mindful and intentional about how you spend your time. Approach decisions and problems with a “calculated fearlessness.” Women often unintentionally put themselves in a position of not pursuing an opportunity because they think they may not want it, but it is not impolite to walk away from an opportunity, it is simply perceived as more masculine. Often, the least effective departments in an organization are failing because leadership is not empowering their team or making them feel safe to fail.   3 Key Points: Approaching career choices by asking how you want to feel and what you care about, you’ll end up doing something where you are more impactful and effective. Changing your frame of mind around an activity you hate can, over time, completely change it into something you appreciate and enjoy doing. Take the time to check in with yourself about your intentions and purpose in order to be mindful about how you spend your time and energy.   Tweetable Quotes: “It’s not just about, I have a conference call with such-and-such and that one meeting is on my calendar, it’s about where’s the white space, what’s in my email box, what are some things that I know I need to do and focus on?” –Sherry Orel “Putting yourself in a position where you’re getting the offer and saying no is a much stronger position of power and opportunity than unknowingly putting yourself in the position where you didn’t have to say no because you really didn’t pursue it.” –Sherry Orel   Resources Mentioned: http://www.scentered.com (www.scentered.com) Sherry Orel: https://twitter.com/sherryo1?lang=en (Twitter) Sherry Orel: https://www.linkedin.com/in/sherry-orel-73491a4/ (LinkedIn) Travis King: https://www.linkedin.com/in/travisking1 (Linkedin) See acast.com/privacy for privacy and opt-out information.