The power of video testimonials

from Business Essentials · host SoundCartel

The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase. Ainslie Williams, CEO of Reel.Reviews, says it’s the visual cues, body language, tone and emotion that come through in video that provide a far more authentic and compelling argument, than from a written review. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on June 12, 2023.

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