The Power of Why: Communicating with Clarity When It Matters Most

In this episode of Stare Down the Bull, Susan Hunt sits down with chief communication and marketing leader Rick Mack to explore how companies communicate under pressure. From 100 acquisitions at Nuance to navigating a global malware crisis and shaping conversations on Capitol Hill, Rick shares what separates confident leaders from reactive ones. The conversation dives into authenticity, the power of the “why,” AI’s impact on marketing leadership, and Rick’s personal mantra for staying steady when everything is on the line. Connect with Susan:  LinkedIn Website Connect with Rick: LinkedIn Website