The PR for start-ups market explained

On the PRmoment Podcast this week with me Ben Smith we’re talking to Nick Braund, founder of Words and Pixels about the PR for start-ups market.Nick founded Words and Pixels in 2020, it has a fee income of just over £1 million, grew by 300% in 2021 and specialises in the PR for start-up scene.Just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022.And don’t forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Thanks as ever to the PRmoment Podcast sponsors The PRCA.Here’s a summary of what Nick and PRmoment founder Ben Smith discussed:2 mins Nick reflects on the start-up PR market at the moment?3 mins A discussion of London’s role in the tech start-up ecosystem“The investment community is now looking for bottom-line, rather than top-line growth”9 mins What does good start-up PR look like?“Half of our clients come to us because they have funding, half of our clients want us to help them get funding”12 mins A discussion of the tech start-up media15 mins When is the right time for a start-up to use PR?19 mins Does start-up PR often result in funding success?21 min Nick takes our start-up terminology test!Support the show