The PR News Review: Huw Edwards' publicist Barry Tomes, Meta and Google gets a big tobacco moment and the BBC appoints Matt Brittin as DG

Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Angie Moxham and Mark Borkowski.In the PR News Review we look at the biggest news stories of the week from a PR perspective. This week, we're talking about Huw Edwards' publicist Barry Tomes leaving GMB hosts Susanna Reid and Ed Balls speechless, what to expect from Meta and Google as social media gets its Big Tobacco moment and whether new BBC director general Matt Brittin has the hardest job in media.Tickets for The PRmoment Awards are now available for both London and Manchester, go to PRmomentAwards.com to grab your tickets.Huw Edwards' Publicist BacklashThe panel expressed disbelief over Barry Tomes' appearance on Good Morning Britain. Mark Borkowski called the attempt to resurrect Edwards’ career equivalent to trying to float the Titanic.Big Tech Accountability ForecastDiscussion covered the potential 'big tobacco moment' for Meta and Google, which was considered long overdue, having been predicted 10 years prior. Mark Borkowski anticipates Big Tech will employ a 'responsible product defense' strategy rather than using the exact big tobacco playbook.New BBC Director GeneralThe panel agreed that leading the BBC is the hardest job in media, with Angie Moxham confirming that Matt Brittin is a sensible choice. Brittin’s background from Google is expected to apply a different, necessary lens to the organization, which is currently often viewed as being in a 'slow motion crisis'.