The PR playbook for tough markets, with Kelly Bennett - Ways to Wealth EP135

In this episode of the Ways to Wealth Podcast, Charlie is joined by Kelly Bennett!Kelly is the founder and managing director of One Plus One Communications, one of Aotearoa’s leading independent corporate communications firms, and the 2025 PRINZ Large PR Consultancy of the Year. This conversation is the real version of building an agency, not the glossy one. Kelly shares the moment he left a holding company role expecting to take one anchor client, lost the entire pipeline overnight, and had to start from zero with two people, belief, and hustle. From there, it became a decade of steady, compounding progress, never chasing shortcuts, just getting sharper every year.Kelly breaks down what has changed in PR over the last five years and what has not, why local nuance and trust matter more than ever, and why the firms that earn attention through podcasts, op eds, conferences, and consistent thought leadership will keep pulling ahead as search and media keep shifting. Check out One Plus One Communications here: Follow Kelly Bennett here: #waystowealth #kellybennett #oneplusonecommunications #publicrelations #pr #communications #reputation #brandstrategy #earnedmedia #linkedinmarketing #newzealandbusiness