EPISODE · Aug 31, 2026 · 27 MIN
The PR Strategy Behind 54 TV Interviews in 8 Months with Liz Kelly
from Beyond the Bestseller · host Kelly Schuknecht
What if a single book could unlock the door to 54 national TV interviews, 6 PR industry awards, and millions of dollars in revenue? As business owners, authors, and thought leaders, we often spend months or years pouring our hearts into a book, only to publish it and wonder, "What next?" We dream of hitting the bestseller list or landing big media features, but the truth is, a book isn't just a product—it's your ultimate business card and lead generator. That is until PR expert Liz Kelly showed us how to uncover the "wow story" hidden inside our message. In this episode of Beyond the Bestseller, Liz breaks down her exact framework for turning a book into a client-attracting machine, tying your core message to timely news hooks, and leveraging media features to build a thriving business. Click play to learn how you can amplify your story and turn your book into your biggest lead generator! Award-Winning Publicity on Amazon: https://amzn.to/4bfTjEw Goody PR Website: https://goodypr.com Award-Winning Publicity Website: https://awardwinningpublicity.com Liz Kelly's Instagram: Instagram If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Liz Kelly's story. For more resources to help you write and market your book, visit kellyschuknecht.com.
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What this episode covers
In this episode, Liz Kelly shares her proven strategies for gaining media publicity, including a case study of a successful eclipse glasses campaign that garnered 54 TV interviews and won six industry awards. She discusses how to craft compelling stories, develop a business plan for authors, and turn books into powerful lead generators.
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The PR Strategy Behind 54 TV Interviews in 8 Months with Liz Kelly
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