EPISODE · Feb 16, 2026 · 36 MIN
The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11
from PR on the Record · host PR on the Record
In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories.If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust.You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers.Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories.Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities.Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story.Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable.Get in touch with Shahni:[email protected]@sbhmedia.comhttps://www.linkedin.com/in/shahnibenhaim/ Listen to PR on the Record:🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record:https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecordConnect with Mira:https://www.miramarcus.com/https://www.linkedin.com/in/mira-marcus111/
What this episode covers
In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories.If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust.You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers.Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories.Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities.Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story.Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable.Get in touch with Shahni:[email protected]@sbhmedia.comhttps://www.linkedin.com/in/shahnibenhaim/ Listen to PR on the Record:🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record:https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecordConnect with Mira:https://www.miramarcus.com/https://www.linkedin.com/in/mira-marcus111/
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The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11
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