The PR Week: 1.15.2026 - Jonathan Adashek, IBM

from The PR Week · host Frank Washkuch, Jonathan Adashek, Steve Barrett

The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek, senior vice president of marketing and communications at IBM. He talks about how IBM’s leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company. Plus, the biggest marketing and communications news of the week, including people moves at Carnival Cruise Line, Avoq and Merck; an intriguing midsize agency acquisition and Bombas’ reaction to being made a joke at the Golden Globes. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

IBM’s senior vice president of marketing and communications joins the podcast to talk about how his company was a pioneer in AI long before it was everywhere and much more.

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The PR Week: 1.15.2026 - Jonathan Adashek, IBM

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This episode is 47 minutes long.

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This episode was published on January 15, 2026.

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