The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo episode artwork

EPISODE · Jan 20, 2022 · 41 MIN

The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

from The PR Week · host Steve Barrett, Frank Washkuch, Barri Rafferty

Podcast topics:- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large financial institution, the future of live events and business conferences and more.- Discussing the details of IPG Dxtra CEO Andy Polansky’s plans to retire after a 38-year career and the future of Weber Shandwick and IPG Dxtra;- The implications of Edelman’s latest Trust Barometer report, which found consumer trust has declined across media, government and business;- On the potential benefits and risk of Unilever’s bid for the consumer healthcare arm of GSK;- The key players on GM’s revamped comms team, which included hiring for 20 new positions and reconfiguring existing teams;- On IBM's Jonathan Adashek moving into a new communications role to include marketing;- On Microsoft’s move to acquire Activision Blizzard for nearly $70 billion in the largest-ever gaming sector deal of its kind and what it means for the future of the metaverse and ongoing PR crises at Activision Blizzard. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Barri Rafferty, EVP, head of communications and brand management, Wells Fargo.

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The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

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This episode was published on January 20, 2022.

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Podcast topics:- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large financial institution, the future of live events...

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