The PR Week: 3.27.2025 - Steve Hirsch, Hirsch Leatherwood

from The PR Week · host Steve Barrett, Frank Washkuch, Steve Hirsch

Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy. He joins the latest edition of The PR Week podcast to discuss the agency’s founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape. Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration’s Signal fiasco. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

The cofounder and CEO of PRWeek’s Outstanding Boutique Agency for 2025 explains the firm’s guiding principles since its launch, what kind of people it hires and why he would have opened a physical office sooner.

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The PR Week: 3.27.2025 - Steve Hirsch, Hirsch Leatherwood

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This episode is 45 minutes long.

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This episode was published on March 27, 2025.

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