The PR Week: 4.15.2026 - Adam Sohn, T-Mobile

from The PR Week · host Frank Washkuch, Diana Bradley, Adam Sohn

The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin. He talks about a day in the life of a tech sector PR executive, how his team uses AI and what the Seattle PR scene is like. Plus, the biggest marketing and communications news of the week, from the “rise of consultancies” to the latest on how Nutella maximized its big moment in space. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

The longtime tech industry veteran joins PRWeek’s podcast to talk about the things that derail his day, how his team uses AI and much more.

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The PR Week: 4.15.2026 - Adam Sohn, T-Mobile

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This episode is 40 minutes long.

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This episode was published on April 15, 2026.

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