The PR Week 6.12.18: Richard Edelman

In the course of a wide-ranging discussion, Edelman said:He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon."The power of earned media is only enhanced by shared media – you can’t buy influence."Evolution of PR, digital and creative is a massive cultural transformation for our industry."I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."There’s no automatic dividend to growth in developing markets. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.