The PR Week, 6.5.2025: Shankar Narayanan, Real Chemistry

from The PR Week · host Steve Barrett, Frank Washkuch, Shankar Narayanan

Maybe the biggest news to come out of PRWeek’s Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024. Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry’s presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm’s work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don’t become more creative. Plus, the biggest marketing and communications news of the week, from the opening honorees on PRWeek’s Pride in PR list to McDonald’s chief impact officer Michael Gonda’s new job at Nike. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Narayanan, whose network took the mantle of No. 1 PR firm in the US by revenue last year, explains why Real Chemistry is indeed a communications agency and previews its presence at Cannes.

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The PR Week, 6.5.2025: Shankar Narayanan, Real Chemistry

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This episode is 43 minutes long.

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This episode was published on June 5, 2025.

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