EPISODE · Jul 23, 2026 · 38 MIN
The PR Week: 7.23.2026 - Taj Reid, Burson
from The PR Week · host Frank Washkuch, Carina Cole, Taj Reid
In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case studies are. The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI’s impact on creativity and inspirational work. Plus, PRWeek’s Carina Cole talks about winners and losers from the World Cup — that’s to say brand winners and losers — and effective tournament marketing by players, countries and fans. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Burson’s chief creative officer joins the podcast to talk about his agency’s PR Lions Grand Prix-winning work, the future of creativity and much more.
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The PR Week: 7.23.2026 - Taj Reid, Burson
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