The PR Week: 7.31.2025 - Cheryl Overton, Cheryl Overton Communications

from The PR Week · host Cheryl Overton, Steve Barrett, Frank Washkuch

The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman. She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations. Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Overton joins the podcast to talk about topics from the changing world of DEI to changing agencies and the underappreciated over-50 consumer.

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The PR Week: 7.31.2025 - Cheryl Overton, Cheryl Overton Communications

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This episode is 43 minutes long.

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This episode was published on July 31, 2025.

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