The PR Week: 9:30:2021: Rochelle Ford, Elon University's School of Communication

Podcast topics:1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes and more.16:01: Edelman has named Taj Reid as its first global chief experience officer, tasking Reid with driving creative technology prototyping and innovative experience design across the Edelman network.17:17: In a $11.4 billion joint venture, Ford and South Korean battery cell supplier SK Innovation will create three BlueOvalSK battery factories.19:42: Next 15 has reported a 69% rise in pre-tax profit in the six months to July 31, naming PR agencies Archetype and MBooth among its strong performers.22:08: Dating platform OkCupid is taking “an even bigger stand on inclusion” in response to viral videos of a woman tearing down its inclusive Every Single Person ads on a New York City subway.26:18: Looking to refresh your brand’s logo? Why not hire TikTok star Emily Zugay for the job. Zugay has gone viral after redesigning brand logos including the Detroit Lions and McDonald’s.29:31: Where are they now? PRWeek catches up with ordinary people brands made famous on YouTube and social media. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.