The PR Week: Cannes Lions PR jury president Tom Beckman

from The PR Week · host Steve Barrett, Tom Beckman

PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.Beckman talks about standout work and other trends from this year’s Cannes Lions in the latest edition of The PR Week podcast. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Jury chair Tom Beckman discusses the winning work at Cannes 2025 and identifies trends PR pros can use to inform creativity and practice over the next 12 months. He also explains why PR firms should step up and do better rather than bemoaning the fact that creative firms almost swept the board this year.

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The PR Week: Cannes Lions PR jury president Tom Beckman

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This episode is 20 minutes long.

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This episode was published on June 18, 2025.

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