The PR Week, W6.4.2026: Tyler Perry, Mission North

Does every technology client now need to be able to tell an AI story?  Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast.  Perry also chats about:  -How her firm makes sure employees are upskilled on the latest technology.  -Mission North’s status as a Benefit Corporation, and how it balances that with servicing clients.  -Her expectations for the PR agency sector.  Also on this episode: PRWeek’s Jess Ruderman talks about the 2026 edition of PRWeek’s Pride in PR list, as well as trends she’s reporting on as major brands pull back from public Pride sponsorships.  Plus, Edelman names its first global chief creator officer and T.J. Maxx has a cheeky response to being made the object of fun in the sequel to The Devil Wears Prada.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.