The Practice and Potential of AI for Healthcare Marketers

In this episode… Artificial Intelligence is swiftly becoming a game-changer in healthcare, but is it truly ready to transform the patient experience? The healthcare industry is buzzing about AI revolutionizing patient care, cost reduction, and efficiency. However, with much of the technology still labeled as potential, many wonder how much AI has impacted the consumer and patient experience. Could the fusion of technology and empathy be within our grasp? Alan Shoebridge is the Associate Vice President of National Communication at Providence, leading a diverse, multistate communications team. With years of experience driving digital innovation in enhancing patient care, he delves into the journey of AI—from a potential concept to a practical tool reshaping patient and consumer experiences. Providence has been at the forefront of adopting AI, working under the radar to develop, test, and implement AI-based solutions for over five years. From AI-assisted referral systems to scheduling, communication, and governance structures, Alan discusses the nuanced roles AI plays in augmenting the capabilities of healthcare professionals. He shares insights from Providence's experience, revealing how AI models assist with creating a smoother operational flow and improving interaction touchpoints for patients across the care continuum, making them a crucial and beneficial part of healthcare's future. In this episode of For the Better, Ben Cash hosts Alan Shoebridge, the Associate Vice President of National Communication at Providence, to explore how AI is transforming the healthcare industry. They discuss technology's role in augmenting workflows and enhancing connections between patients and providers, Providence's comprehensive AI roadmap, the critical role of governance in AI implementation, and Alan's approach to staying updated on AI developments.