The Pre-Launch Strategy That Helped This Brand Raise $2.8M

from Shopify Masters · host Shuang Esther Shan, Shopify

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Hearth Display ran a unique pre-order system with extensive beta testing to prove to investors that its customers were willing to pay for its product.

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The Pre-Launch Strategy That Helped This Brand Raise $2.8M

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This episode was published on August 22, 2023.

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