EPISODE · Aug 22, 2023 · 34 MIN
The Pre-Launch Strategy That Helped This Brand Raise $2.8M
from Shopify Masters · host Shuang Esther Shan, Shopify
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Hearth Display ran a unique pre-order system with extensive beta testing to prove to investors that its customers were willing to pay for its product.
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The Pre-Launch Strategy That Helped This Brand Raise $2.8M
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