EPISODE · Jan 30, 2026 · 39 MIN
The Prebid Episode
from The Big Story
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon's integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives anymore, leaving publishers scrambling for an alternative.
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The Prebid Episode
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This episode is 39 minutes long.
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This episode was published on January 30, 2026.
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