The Prebid Episode
from The Big Story
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon's integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives anymore, leaving publishers scrambling for an alternative.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of The Big Story?
This episode is 39 minutes long.
When was this The Big Story episode published?
This episode was published on January 30, 2026.
Can I download this The Big Story episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.