The Prelude to Season 4

In this episode, Ty and Yoh break down the real meaning of FYM (F**k You Money) and how wellness, entrepreneurship, and ownership intersect in today’s creator economy. They dive deep into the Colture Playbook series, a business memoir-meets-industry blueprint documenting Ty’s career pivots, music industry lessons, and wealth-building philosophy. Volume 1 (2015–2017) captures the foundational grind. Volume 2 (2018–2020) chronicles major “gear shifts”; from industry relationships to a Grammy-nominated moment — with future volumes on the way. The episode opens with an oral history of the hit record Crew by GoldLink, featuring Brent Faiyaz and Shy Glizzy. Ty shares the behind-the-scenes story of how he worked to connect Brent and GoldLink, navigated publishing relationships, leveraged label partnerships with RCA Records, and helped time the release that ultimately led to a Grammy nomination. He also reflects on an early Australia trip that revealed Brent Faiyaz’s global fanbase before the mainstream caught up. A lesson in understanding audience data before the industry validates it. Ty breaks down modern music discovery strategies, including: Leveraging TikTok for organic reach using sync licensing as a growth accelerator. Building strategic collaborationsTurning social media momentum into long-term revenueIf you’re an independent artist, music entrepreneur, creative executive, or founder chasing financial freedom, this episode is a masterclass in ownership, positioning, and playing the long game. 00:00 Welcome to FYM 00:25 Wellness and Money Mindset 00:58 Culture Playbook Volumes 02:52 Timeline and Release Plans 04:24 Why Crew Opens Volume Two 05:19 Early GoldLink Connection 06:41 Finding Brent Online 07:32 Chasing the Crew Collab 09:36 Release Chaos and Australia Trip 12:14 Did They Know It Was a Hit 12:49 Ten Year Anniversary Reflections 13:52 Losing Brent in Melbourne 17:04 Fans Before The Break 17:43 Australia Buddy Pass Trip 18:10 Safe Travel Fan Meetups 19:20 Studio Tears In Sydney 20:00 Why Global Reach Matters 21:27 Christmas Family Pit Stop 22:19 Grammy Nod And Routing 23:23 Building The 2018 Tour 26:24 Industry Buzz And Team 28:39 Discovery Then Vs Now 29:19 How Music Breaks Today 31:08 Book Drop And Farewell 📘 The Colture Playbook Volume 2 releases March 24th and is available for PRE-ORDER March 4th 🎙️ Season 4 launches March 11 Subscribe for more conversations on music business strategy, creative entrepreneurship, wealth building, publishing, and cultural ownership. #MusicIndustry #Entrepreneurship #BrentFaiyaz #GoldLink #MusicBusiness #FYM #Colture #IndependentArtists #SyncLicensing #CreatorEconomy PRE-ORDER THE COLTURE PLAYBOOK VOL. 2 https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices