The Premiumisation trend in Norway

Consumers in Norway have a strong confidence in their county's economy. As a result of this, Norwegians are actually trading up to premium products instead of shifting towards private label products. Nicklas Nilsson, research analyst at Euromonitor International, states that consumer confidence is so high in Norway that consumers are convinced that their economy won't be affected by the downturn. Norwegian manufactures have taken advantage of this mindset and are releasing products with multiple benefits. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.