EPISODE · Aug 21, 2025 · 26 MIN
The Preplanning Paradox: Why Awareness is Declining While Importance is Rising with Jason Meidl
from Digging Deep
In this episode of Digging Deep, Heather Kiteley, President and CEO of GFD dives into one of the most pressing and puzzling trends in funeral service today: The Preplanning Paradox.Our guest, Jason Meidl, Managing Director and Owner of Creston Valley Funeral Services, joins us to explore why awareness around funeral preplanning is decreasing, even as its importance continues to rise.From shifting consumer behaviours to sector blind spots, Jason offers thoughtful insights and practical ideas for re- engaging in meaningful end-of-life conversations before it is too late. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn
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The Preplanning Paradox: Why Awareness is Declining While Importance is Rising with Jason Meidl
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