THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3

The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say "no" to unworkable listings, to having a clear pricing plan that avoids wasted time and lost opportunities, they share real-life stories, market analytics strategies, and negotiation tips that will save you money, protect your reputation, and get homes sold faster.  Whether you're a new agent or a seasoned pro, this conversation will help you stop chasing bad listings and start closing smart ones. ⏱Timestamps 00:29 – Overpricing trends and market reality check 01:11 – Why the pricing problem starts at the first seller meeting 04:20 – The true cost of investing in listings with zero ROI 05:04 – The danger of taking overpriced listings without a plan 09:08 – Why the first two weeks are critical for showings and offers 11:07 – Using data and stories to win pricing conversations 13:22 – Explaining absorption rates to set realistic seller expectations 16:36 – Why starting too high guarantees you'll sell for less 27:29 – Using percentages instead of dollar amounts in price reductions 32:57 – Walking away as a powerful negotiation tool    #realestatepodcast #overpricedlistings #realestatetips #agentadvice #homeselling #pricingstrategy #realestatemarketing #negotiationtips #realtortraining #realestateagents #sellyourhome