The Price Of Making Sustainable Fashion The Norm with Selina Ho of Recloseted

In episode 96, we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps that brands can take now to improve their sustainability efforts at each stage of business and how to communicate those efforts in specific and honest ways. Selina is the Founder & CEO of Recloseted and she's on a mission to transform the harmful fashion industry. Her consulting firm Recloseted launches + scales sustainable fashion brands and helps existing brands become more conscious. Selina is also the host of Recloseted Radio, the top podcast for sustainable fashion entrepreneurs. In this episode, you’ll learn: What a transformed fashion industry could look like What it will take to make sustainable fashion the norm A better way to set sustainability goals How to approach hard sustainability conversations without backlash Whether it is possible to be both sustainable and profitable Why voting with your dollars also applies to fashion brands, not just consumers Why sustainability can’t be the only selling point How much money it actually takes to start a sustainable fashion brand People and resources mentioned in this episode: Recloseted website Recloseted Fund Your Fashion Line Training Recloseted How to Launch a Profitable Fashion Brand Masterclass Listen or Watch: Breaking Down the Fashion Design Process — Interview with Alison Hoenes on the the Recloseted Radio podcast Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business. Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.