The Print Strategy Home Service Businesses Are Missing with Brad Trevethan

Send us Fan MailIn this episode, Ryan sits down with Brad Trevethan, founder of Coyote Color, a full-service sticker and decal shop based in Queen Creek, Arizona. Brad spent 19 years running a wholesale commercial print operation before selling the business and building Coyote Color from the ground up on a piece of desert property outside Phoenix. Now 18 months in, he's serving home service businesses across the country with service tags, decals, yard signs, and custom print products.The conversation covers a lot of ground for any contractor looking to get more mileage out of their physical marketing.What you'll hear in this episode:Why service tags are one of the most overlooked repeat customer tools in the home service industryQR codes on service tags, what works, what doesn't, and why pairing one with a phone number and website still mattersThe yard sign color test that generated 80% of Coyote Color's early business (the answer might surprise you)Guerrilla marketing tactics making a comeback for contractors who want leads without relying entirely on digitalHow to track print marketing ROI and when to trust the data over your gutRyan's take on treating your Google Business Profile like an active social media accountWhether Yelp is worth the effort for home service contractorsBrad's best piece of business advice, and why slowing your growth in the early years helped him survive the Great RecessionConnect with Brad Trevethan and Coyote Color: Website: https://coyotecolor.com Instagram: https://www.instagram.com/coyotecolorcoWant to grow your home service business with marketing that actually tracks? Learn more about Outwork'em Digital: https://outworkemdigital.com/podcast/Want to be featured on the Outwork'em Podcast? Apply here: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast