The printing press for biological data (Sterling Hooten) episode artwork

EPISODE · Apr 20, 2026 · 2H 3M

The printing press for biological data (Sterling Hooten)

from Owl Posting · host Abhishaike Mahajan

Youtube: https://youtu.be/-rlJDGC2eC8Apple Podcasts: https://podcasts.apple.com/us/podcast/owl-posting/id1758545538?i=1000762410502Spotify: https://open.spotify.com/episode/1OtuQYwNhRhVSwHiHxPrmV?si=tD52iE5IR8i-3W6Q7Bhy8gSubstack/Transcript: https://www.owlposting.com/p/the-printing-press-for-biologicalAfter having written long-form essays over a weirdly diverse number of areas of the life-sciences, I am increasingly confident in my status as someone who knows a little about a lot of things. But every now and then, you meet someone who casually reveals to you an entire subfield who, up until your conversation with them, you’d never even thought of before. This happened to me when I met Sterling a few months back. We met in the elevator as we were both leaving an event, and by the time we’d reached the bottom floor, the conversation had become so interesting that we stood in the lobby for an hour as I pestered him with more and more questions.Sterling runs a company called Iku Bio. Iku ostensibly does something quite simple: it helps biologics manufacturers figure out what to feed their cells. This is called media optimization, and it is done in an astonishingly old-fashioned way. An engineer runs a handful of experiments in a benchtop bioreactor the size of a Fiji water bottle, waits days for analytical results, and repeats, maybe three or four times before timelines force them to stop searching.Sterling’s solution was to use printed circuit boards (PCBs)—the same green wafers inside your phone and your microwave—as the substrate for microfluidic bioreactors. Because PCBs are made via lithography, you get complexity for free. Because they’re already mass-manufactured at planetary scale, you inherit sixty years of cost optimization. And because they’re literally designed to carry electrical signals, you can embed sensors directly into the thing rather than cramming them in after the fact.The result is a device that costs $8 per experimental lane versus $20,000 for the nearest comparable microfluidic system. And there are many, many ways for to improve from here on out.This conversation covers the full stack: what cell culture media actually is and why it’s so much more than sugar water, why biologics manufacturing has more in common with semiconductor fabs than chemistry labs, how Sterling arrived at PCBs, and at the end of the talk, why he thinks a fair bit of lab automation is “philosophically a crime.”Timestamps* [00:00:48] Introduction* [00:01:26] What is Iku Bio?* [00:05:00] Media optimization as the biggest lever* [00:06:23] What actually is media?* [00:13:07] Fetal bovine serum and the move to synthetic media* [00:15:10] Walk me through a media optimization workflow* [00:18:49] Why biologics manufacturing is closer to semiconductors than chemistry* [00:21:50] Matching the phase three batch and generics* [00:24:12] The 200-dimensional search space* [00:37:02] Printed circuit boards as a medium for microfluidics, and the utility of lithography* [00:40:48] Anatomy of the Iku device* [00:57:09] What sensors are on the device today?* [01:01:36] How do you use the Iku device to perform media optimization?* [01:14:44] Does media optimization survive scale-up?* [01:24:32] $8/lane vs. $20,000/lane: the economic utility of Iku’s device* [01:32:05] Why PCB microfluidics didn’t exist 10 years ago* [01:39:24] Who is the customer?* [01:43:14] What is the ultimate goal of Iku?* [01:49:07] What does the validation evidence need to look like?* [01:52:14] What would you do with $100M equity-free?* [01:57:31] Lab automation is in a strange place right now Get full access to Owl Posting at www.owlposting.com/subscribe

NOW PLAYING

The printing press for biological data (Sterling Hooten)

0:00 2:03:08

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

This Social Cottage Gemma Watts Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re:Just getting started with posting and feeling overwhelmed,Already creating content but it’s taking forever, orCraving a sustainable way to sell your expert offers daily...This podcast is your space.You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and iShowSpeed - Biography Flash Inception Point AI Dive into the extraordinary story of Darren Jason Watkins Jr., better known to millions as IShowSpeed or simply Speed, the electrifying American YouTuber and streamer who transformed chaotic gaming livestreams into a global entertainment empire. Born on January 21, 2005, in Cincinnati, Ohio, IShowSpeed rose from posting low-view NBA 2K and Fortnite videos as an 11-year-old in 2016 to becoming one of the most recognized internet personalities on the planet, with over 76 million followers across platforms and a net worth built on YouTube ad revenue, music releases, brand deals, and sold-out tours. This podcast delivers a comprehensive IShowSpeed biography covering every chapter of his remarkable journey, from his humble early life and YouTube beginnings through his explosive viral breakthrough in 2021, when TikTok clips of his legendary rages, barking, and raw emotional reactions catapulted him from 100,000 to over 1 million subscribers in just months. Follow his passionate Cristiano Ron Owl Pellets: Tips for Ag Teachers Owl Pellets Practical tips for your ag classroom and interesting information to incorporate in your teaching. Quick and easy resources for you to read, or “pellets” of information. iShowSpeed - Biography Flash Inception Point Ai Dive into the extraordinary story of Darren Jason Watkins Jr., better known to millions as IShowSpeed or simply Speed, the electrifying American YouTuber and streamer who transformed chaotic gaming livestreams into a global entertainment empire. Born on January 21, 2005, in Cincinnati, Ohio, IShowSpeed rose from posting low-view NBA 2K and Fortnite videos as an 11-year-old in 2016 to becoming one of the most recognized internet personalities on the planet, with over 76 million followers across platforms and a net worth built on YouTube ad revenue, music releases, brand deals, and sold-out tours. This podcast delivers a comprehensive IShowSpeed biography covering every chapter of his remarkable journey, from his humble early life and YouTube beginnings through his explosive viral breakthrough in 2021, when TikTok clips of his legendary rages, barking, and raw emotional reactions catapulted him from 100,000 to over 1 million subscribers in just months. Follow his passionate Cristiano Ron

Frequently Asked Questions

How long is this episode of Owl Posting?

This episode is 2 hours and 3 minutes long.

When was this Owl Posting episode published?

This episode was published on April 20, 2026.

What is this episode about?

Youtube: https://youtu.be/-rlJDGC2eC8Apple Podcasts: https://podcasts.apple.com/us/podcast/owl-posting/id1758545538?i=1000762410502Spotify: https://open.spotify.com/episode/1OtuQYwNhRhVSwHiHxPrmV?si=tD52iE5IR8i-3W6Q7Bhy8gSubstack/Transcript:...

Can I download this Owl Posting episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!