The Privacy Advisor Podcast: How to know who's tracking your data

As a consumer, it can be really difficult to figure out who's tracking your data online. Many companies hide behind algorithms claiming they're the "secret sauce" to their business model, which sometimes frustrates regulators and laymen alike. That's why award-winning journalist Julia Angwin and investigative journalist Surya Mattu, both of the non-profit news organization The Markup, recently developed and released Blacklight, a web site that allows users to scan any site for potential privacy violations, including what's being tracked and who's sharing your personal data. In this episode of The Privacy Advisor Podcast, Angwin and Mattu talk about the tool and why the team is passionate about user empowerment.