The Privacy Filter: SB 140 Explained: New Rules for Text Message Marketing

In this episode, Brian McGinnis is joined by Megan New to break down Texas SB 140 and what it means for companies that rely on SMS to engage customers. They walk through how the law builds on the federal TCPA, why it initially created significant disruption, and how recent developments have clarified (but not eliminated) compliance risk.The conversation focuses on what’s changed, where uncertainty remains, and how organizations can adapt their marketing programs to reduce exposure.