The Private Voice Memo I Made After Dinner With Gary Illyes [2017]

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).After over two years, I’m finally sharing my raw, unedited voice memo with you It was originally meant to be private — just really so I could remember all the stuff we learned, but I thought after some time has passed now, it might add value for anyone else who wants to listen.Here are the general topics from the voice memo, in order.NOTE: These are stated as ‘truths’ from April 2017 – remember things for sure could have changed by now, but at the time this was told to us as to how thing are.Also, it starts a bit choppy as I’m randomly remembering stuff, but gets a lot more smooth (and I think interesting) as it continues.Topics:AMP does not pass the mobile-friendly test.Hidden JS contentPurchasing an old domain with old contentChanging the context and content of old URLsLosing star snippets can indicate a sitewide issueThe structured data testing tool uses the same exact system as their algorithmPanda is a sitewide signal, and they have an actual Panda score302s vs 301s and is this why Wired lost their traffic when going to https? (very surprising answer here)Ignoring partial manual action penaltiesWhat links are ALWAYS ok to remove or disavow (and not)The old “topical authority” algoAdding new low-quality URLs to a siteKnowledge boxes in the US but not CanadaHow does Google know when a search like “ring” has a brand intent?Google’s concept of a “site” (subfolders vs subdomains – what is a “site”?) and domain clusteringSites that don’t need to worry about links in any way whatsoeverDA is OK as a metric, but one thing to be aware ofWhat is going to replace all manual actionsSitewide signals were updated in the Feb 2017 updateGoogle does not click behind tabs etc (when fetching via JS is required) because they don’t want to end up in a secure or private area, or in a .php file etcHow to rank for big head keywords like “meat” The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.