The Problem With Brands Chasing Memes

This story was originally published on HackerNoon at: https://hackernoon.com/the-problem-with-brands-chasing-memes. Why some brands nail meme marketing while others feel cringe, and what timing, context, and brand voice have to do with it. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #marketing, #content-marketing, #meme-marketing, #social-media-marketing, #viral-marketing, #trend-marketing, #internet-culture, #social-media-humor, and more. This story was written by: @tomilolaadejumo. Learn more about this writer by checking @tomilolaadejumo's about page, and for more stories, please visit hackernoon.com. Good meme marketing is less about chasing trends and more about understanding context, timing, and brand voice. The best brands know when to join the joke and when to leave it alone.