The Problem with ‘Perfect’

“That’s smooth!” That’s often the first thing someone will say after trying a new drink. But what if that’s a sign that we don’t actually know how to evaluate -- and appreciate -- the thing in the glass we’re holding? In this episode, Nicolas Palazzi, founder of PM Spirits, joins Eli to discuss how artisanal producers think about the difference between perfection and excellence. We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us at: [email protected] to share those or any other thoughts you have about CRAFTED. EPISODE SPONSORS:  Momentous: livemomentous.com code: Blister OneSkin: oneskin.co/BLISTER RELATED LINKS: PM Spirits Blister Craft Collective Become a BLISTER+ Member TOPICS & TIMES: Introduction to PM Spirits (1:53) Mr. X & Inspiration (3:04) All Things Cognac (5:49) Building the Business from Scratch (19:16) Expanding Beyond Cognac (31:43) Why Brandy Struggles in the U.S. (38:10) Terroir, Palate, & “Smooth” (43:14) Market Adaptation (52:16) The Street Pumas Project (59:41) SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast ENTER OUR WEEKLY GIVEAWAYS: Enter Our Free Weekly Giveaways Hosted on Acast. See acast.com/privacy for more information.